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Bimbo Canada hopes new loyalty program boosts bread engagement | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
By Christopher Lombardo

Bimbo Canada is promoting its new Feed Good Rewards on pack and at point of sale nationally to boost bread engagement. The effort will be led by agency partner Track, formerly TrackDDB, which has been selected as Bimbo Canada’s CRM AOR following a competitive pitch process that launched earlier this year.

http://strategyonline.ca/2023/08/02/bimbo-canada-wants-to-boost-bread-engagement-with-a-new-loyalty-program/
 

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